Vithala R. Rao, PhD

Title:  Deane Malott Professor of Management, Professor of Marketing and Quantitative Methods

Company:  Cornell University

Location:  Ithaca, NY United States 


  • Inductee, Albert Nelson Marquis Lifetime Achievement (2018)
  • Johnson School Faculty Research Award, Johnson Graduate School Of Management, Cornell University (2000-2001)
  • Robert D. Buzzell Best Paper Award, Marketing Science Institute, Cambridge, MA
  • Johnson School, Clifford H. Whitcomb Fellow, Johnson Graduate School of Management (2005-2006)
  • American Marketing Association (2008)
  • Charles Coolidge Parlin Marketing Research Award, American Marketing Association (2011)
  • Wroe Alderson Lecturer In Marketing, Wharton School of the University of Pennsylvania (2012)
  • William Davidson Award Winner, Journal of Retailing (2012)
  • Fellow, INFORMS Society For Marketing Science (ISMS)
  • Fellow, American Marketing Association (2016)
  • AMA Fellow, American Marketing Association, Technometrics (2016)
  • Ziegel Award, Technometrics, American Marketing Association (2017)
  • Churchill Award, AMA MRSIG
  • Featured Listee, Who’s Who in America, Marquis Who’s Who (2002)
  • Featured Listee, Who’s Who in the World, Marquis Who’s Who (2001)


  • PhD, University of Pennsylvania
  • AM, University of Michigan
  • MS, University of Bombay

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